STRENGTHS
Us Most award winners
Education/Educators Active at National level
National leaders
NE network Fun loving
Mass network Wine loving
Close proximity Open to new members
Bonding and mentoring
Stable finances Course availability
Growing membership Meeting locations & food
Increased participation
History
WEAKNESSES
Membership declining and aging Difficult to “break in” and start coming
to meetings
Distance to attend meetings Not enough interstate networking
Website needs to be up-to-date, MA ED nurses don’t value membership
better appearance change the spin….$8.00/month
$101 versus $96
Why is our membership higher?
Potential members “So busy” No clinical networking at meetings
“Straight out”
emotionally tough at work
need support/ ways to cope
need “throughput” information Not recognizing CENs
by sending pin, other ways
Not able to meet demands for
educational programs –
not enough instructors, etc
OPPORTUNITIES
700 members out of several Vendor/outside resources for financial
thousand total support
council/conferences/CEN review
Expand web presence and content Reach out to managers, staff, educators
Classes, e-mail, maps, schedules trauma programs
Meeting minutes/votes
Expand electronic communications Reach
out to
Web conferencing,
conference calls ?mentor
an
“Net meetings” for State Council joint conference
Increase outreach to distant hospitals Injury prevention
and staff who are at work
Use current education events to “sell” Vary meeting times
Mass ENA participation
Access free state/federal educational
Resources
THREATS
Educational competition Distance > 1-2 hour travel times to be active
Commercial “for-profit” courses
Limited participation/attendance at ?More chapter representation at State
State Council meetings – need to have Council
new blood/growth
Aging nursing population Increased demands of work (more with less)
? Interest of younger nurses in this Dissemination of TNCC/ENPC/others limited
format ?course computerization
Silo effect of larger
teaching hospitals - in outreach/sharing “MGH” does it better/best – Why
network
limitations attend something at
ENA sponsored
View of COBTH
(Coalition of
hospitals/individuals
$200/ 2 days salary
Lack of windows to recert ENPC/TNCC
? other ways to renew – continuing education Newer nurses have decreased salary/
computer work, limited 4 yr class/test/ limited time
refresher approach
Overextended at state levels and ?TNCC – 8 yr with CEU at 4 yr time if
Individually as nurses active in field
Threats cont.
Competition with other organizations Limited availability of instructor and
MNA, MARN, ANCC, AACN provider courses
Lack of support from managers Lack of activity by managers
Increased networking needs Economic Stability – single parent households
Spouse layoff
Limited staff nurse activities Increased prices for basic needs
PRIORITIES
I. Website redesign www.mass-ena.org
II. Communication with our members
Website
Listserve
Tele-conferences
III. Consider Special Interest Groups
IV. Target Nurse Managers
Forums
Dinners
Develop a formal program to show our benefits
Offer is several different locations across the state
V. Recruitment and Retention
Outreach
Membership campaigns